Advantages of Blog Advertising to Bloggers
Before blog advertising “took over” the entire online advertising world, bloggers and other publishers relied much on text ads, banner ads, referral and affiliate programs. With such, it was very difficult for a blogger to make any reasonable income from blogging. In fact, making money from a blog was a myth.
Advantages of Blog Advertising to Bloggers
Choice: But for one blog advertising network I know, all blog advertising networks allow bloggers choose what they want to review. If a review doesn’t fall in the category of a blogger’s blog, he/she simply rejects it and searches for another opportunity.
Continuity: I can’t believe I am saying this but it is a fact. Writing paid posts at times gives you a subject matter to write on and is worthwhile if you do more than just hit the word count mark and hit the publish button. A passionate and honest blogger will write a sponsored post with so much love and care that the end product won’t even appear as sponsored unless it is carrying a post disclosure.
Content: If your sponsored post is unique content, and not just copied from the advertiser’s site or from other blog posts, then is worth nothing that it adds valuable content to that already existing.
More Cash: Most low pagerank and low traffic blogs would hardly make $1.00 a day with Payperclick but the blogger can earn up to $20.00 a day with blog advertising.
What role do the middlemen play?
All along, we have been talking about the blogger and advertiser without mentioning those guiys that provide the technology and supervision that makes blog advertising a success. Those guys, whom are will like to call middlemen, include PayPerPost, ReviewMe, PayU2Blog, SponsoredReviews, BloggersReviews, BuyBlogReviews, etc…
Each of theses guys are unique in the manner in which they connect the bloggers and advertisers, and also in the commission they take from what the advertiser pays the blogger. What roles do they play? They ensure that the advertisers get the right blogs/bloggers to do the job and that the job is done well. They make sure the reviews are in place until when, and after, the blogger is paid. They ensure that reviews have original, unique and quality content and that they are positive or at least neutral. Blog advertising companies set the pace and control how the system works. I do hope that while making sure that the advertisers get what they pay for, the bloggers also blog freely in a manner in which they won’t be penalized by the search engines for creating paid content and links.
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